I design products, systems and teams that move businesses forward.
and help teams make better decisions.
What i did
Worked ahead of established design patterns.
I transform. I don’t just deliver.
I stay long enough to understand the whole system.
I stay beyond the presentation and the handoff, through launch, adoption, technical constraints, organisational change and the consequences of earlier decisions.
Swordhealth
4 years
Took Thrive from "prototype" to a core product experience, across generations.
Stannah
6 years
Transformed one global digital platform across 40 markets, teams and systems.
Biovolts
10 years
Built the product, platform and community from the ground up.
What i do
My job titles usually catch up later.
From designing and building digital products in 2006 to shaping context-aware, intent-driven experiences today, my work often begins before the conventions are settled.
Product Designer
Designing products
Product strategy Interaction design Context-aware experiences Intent-driven systems
Design engineer
Building systems
Products built for scale Responsive front-end Product logic and automation Connected products and prototypes
design lead
Moving teams
Product and design vision Cross-functional alignment Metrics-informed decision-making Connecting the whole system
How I work
From idea to impact.
Design, build and optimisation capabilities developed across products, platforms and markets.